The Challenge

Our client was initially skeptical about the effectiveness of Facebook ads after a previous negative experience. We had to rebuild trust, fix technical issues, and deliver results that would not only restore their confidence in digital ads but also generate high-quality leads for their accounting firm. The goal: generate high-converting form submissions with a cost-per-lead under $100

The Process

We started with a modest $30/day budget, refining our strategy as we reviewed weekly results. By gathering data on our client’s two target segments, we created precise audiences on Facebook and implemented new landing page copy with clear CTAs. Our designers and copywriters developed compelling creatives and assets for the TOF campaign. We set measurable KPIs, testing 8 creatives and 4 ad copies across 3 ad sets to ensure optimal results.

The Results

In just two weeks, our efforts paid off. Here’s what we achieved:

- 19,775 potential prospects reached across target locations with 2 winning ad sets
- $18,000 in revenue generated from a total ad spend of $2,173
- 205 high-converting leads (form submissions) captured
- $10.60 CPL achieved with a 70.5% conversion rate

These results not only validated the power of Facebook ads but also set our client on a path to sustained growth with high-quality leads.

The Challenge

With new competition entering the market, our client faced a significant drop in business. Having relied heavily on Google AdWords, Facebook advertising was a completely new frontier for them. With little time for experimentation and no prior experience with Facebook ads, the task was to create compelling creatives and assets that would attract high-quality leads under a $100 cost-per-lead (CPL).

The Process

We began by conducting a full audit of the client's account, identifying three key areas to focus on:

- Campaign Budget Optimization
- Ad Copy Testing
- Enhancing the landing page with clear CTAs

Next, we gathered data to create ideal buyer personas for the client’s target audience, allowing us to craft hyper-targeted Facebook ads. We worked closely with our design and copy teams to develop eye-catching creatives and persuasive ad copy that would resonate with potential leads.

After setting up 5 ad sets, testing 8 creatives and 4 ad copies, and working with an initial $30/day budget, we continuously optimized the campaign based on weekly results.

The Results

Our strategic approach and continuous optimization helped drive impressive results, positioning the client for success in a competitive market.

Reached 28,210 potential prospects across key target locations
Generated $47,595 in revenue from a total ad spend of $4,359
Collected 501 high-converting leads (form submissions)
Achieved a low CPL of $8.70 with a 74% conversion rate

Client Intro

When the COVID-19 crisis hit, businesses worldwide were forced to cut their marketing budgets. Our client, an Accounting Agency in the U.S., saw his business grind to a halt, as referrals and in-person meetings vanished. With no experience in running digital ads, he turned to us for help. In just 14 weeks, we helped him generate 467 high-converting leads, reaching over 23,000 potential prospects and bringing in $38,500 in revenue. That’s an 858% return on investment!

The Challenge

Our client was skeptical about Facebook Ads after the drastic cuts in marketing spend caused by the pandemic. He needed a proven strategy to restore his faith in digital advertising and drive high-quality leads under $100 CPL—fast. With zero experience in running digital ads, we had to start from scratch, creating compelling creatives and targeting the right audience quickly.

The Process

We began by understanding our client’s business and target audience. Using this data, we created high-quality audiences on Facebook and developed engaging ads tailored to each segment. Testing 4 ad sets, 8 creatives, and 4 ad copies allowed us to find the winning combination that delivered the results. Our team fine-tuned the campaign and ensured we stayed within budget, optimizing for high-converting leads.

The Results

The results speak for themselves—an 858% ROI in just 14 weeks, all while helping our client navigate an incredibly challenging period.

Reached 23,803 potential prospects across target locations
Generated 467 high-converting leads (form submissions)
Achieved $38,500 in revenue from $4,483 ad spend
Hit a low CPL of $9.60 with a 72% conversion rate

Client Intro

When the pandemic hit, many businesses—especially those dependent on in-person interactions—suffered major setbacks. Our client, an accounting firm, experienced the brunt of this challenge, losing clients as lockdowns and restrictions made booking calls and securing new business nearly impossible. Realizing that relying solely on referrals wasn’t sustainable, he turned to us for help. In just 6 weeks, we transformed his approach, generating $10,500 in revenue from an ad spend of just $1,552—resulting in a 676% ROI.

The Problem

Our client’s business was in freefall, with revenue dwindling and clients leaving in droves. The solution? Generate high-quality leads through Facebook Ads. We needed to cater to two distinct segments: those needing quick, one-time services (like tax filings) and businesses needing long-term support (payroll, audits, etc.). The challenge was designing a tailored landing page and ad strategy to engage both segments effectively and hit a CPL under $100.

How we Fix it

We began by setting up a customized landing page designed to speak to both client segments. After collecting insights on the target audience, we created high-quality Facebook audiences and developed compelling ad creatives. Through rigorous testing—using 3 ad sets, 8 creatives, and 4 ad copies—we fine-tuned our campaign for maximum impact. Our strategy was focused on delivering leads with high conversion potential while staying within the budget.

The Results

With a targeted and efficient strategy, we delivered a 676% return on investment, helping our client recover and thrive even during uncertain times.

Reached 10,845 potential prospects across target locations
Generated 115 high-converting leads (form submissions)
Achieved $10,500 in revenue from $1,552 ad spend
Hit a CPL of $13.50 with a 68% conversion rate